Business of any kind, from hotel services such as ourselves, to small local business owners, need good marketing in order to run smoothly and be successful.
Making a marketing plan is the first step on the way of commercializing your product or service. After that, you’ll need an idea how to promote whatever you are selling and then put it out in open.
Every step in this process needs funds, your funds. Since the market is growing rapidly, you’ll have a hard time fighting big corporations with established brands. Even on a local level, say a lawn care company in Boise, Idaho, it will be hard getting your piece of cake among well-known business.
New method emerging lately is networking marketing that eases up your way to actual sales, reduces your marketing costs and helps you find workforce that won’t cost much as well.
How to begin using the Network Marketing Method for your Business
During your life, you meet all kinds of people and you create the network of people around you. Friends, family members, school buddies, present or past co-workers are all part of this network. Using this network can help you and your business in various ways. First of all, once you start an online business you can use contacts you have to inform people that you’ve started something new. Explain what are you doing and try to raise interest in those people. Once you have succeeded in that you’ll have your first potential customers. Every member of your network also has its own network meaning you could start the ripple effect and draw even more attention to whatever you are doing. Word-of-mouth is the best advertising method since everyone believes more to someone they trust than they believe in traditional marketing seen on TV, papers and the internet.
After you have your base clients and their network you can involve more people in your promoting. Think about it, instead of spending your money on home security commercials you could offer a fair commission to people who are spreading your story about your product and sell them for you. This way you’ll save money and both you and your “employees” will be satisfied. People working for you won’t have to be full-time members of your team, just regular folks trying to earn extra cash. Working in unladen circumstances could improve the efficiency since there is no pressure on them and you’ll see benefits from this type of sales for sure.
A great way for expanding your network are social gatherings like house parties, garage sales, cocktails, etc. Try to meet as many people as you can, but don’t mention your business right after you engage into the conversation. That approach will put in danger your friendly network marketing and represent you as a regular salesperson.
Instead, just talk about regular topics and earn the trust of new people. After a while, you’ll see are those people potential buyers and partners. In a friendly manner describe your business, your mission and why you need their help. Stories of regular Joe are the ones appealing to people, for sure more than a corporate advertisement. This way you’ll have the chance to enlarge your empire without a minimum of your capital.
This method is becoming more and more popular, especially with people who have retired and still want to work. If you are easygoing and you want to be your own boss this is the right move for you. Just elaborate your initial idea and engage in networking.